Auto Blogging - How to Pick a Money Making Niche

By Mao Flynn

One of the most challenging steps in setting up an empire of profitable auto blogs, is the selection of a lucrative niche. We are in effect looking for a niche of a niche, which is termed a 'micro niche'. You need to find a micro niche that has over 1000 global searches per month, with a maximum of 100,000 competing sites.
I recommend you take the following 6 steps;
Step # 1 - Go to Google's Keyword Selector Tool Go to the Google Keyword Selector Tool and enter a broad niche search term such as 'digital photography'. Make sure the 'descriptive words or phrases option' is selected, and leave the 'synonyms' box checked.
Step # 2 - Search for terms with less than 10,000 searches per month In order to select a micro niche, we need to focus on terms with less than 10,000 searches per month. These terms will have a much lower level of competing sites and thus will increase our chances of getting on the front page of Google.
Step # 3 - Search for Buyer Keywords We now need to find keywords or phrases that are likely to be entered by those in a 'buying' frame of mind. To take the digital photography example, one of the keywords returned is 'canon digital camera'. This is obviously a buyer keyword phrase as people tying in this content are likely looking to purchase this product.
Step # 4 - Put that buyer keyword phrase back into the Keyword Tool This 'buyer' search term is still very broad, so we need to feed it back into the 'Google Keyword Selector tool'. You should make a list of all the 'buyer' keywords generated in this search.
Step # 5 - Confirm these are buyer keyword phrases You now need to make sure that these are buyer keyword phrases. Do this by feeding these keywords into Google and hitting the search button. If there are several sites advertising in the Google AdWords column on the right hand margin in the search results, then these are buyer keywords as people are making enough money to justify paying for advertisements using these keywords. We now have a list of possible niche markets. We need to qualify these micro niches by assessing the competitors.
Step # 6 - Determine the strength of the competition We now need to determine how strong the competition for these keyword phrases are. So enter the 'buyer keyword phrase' into Google and hit the search button. Take note of the top 10 websites that appear in the organic listings (left hand side of the page).
You need to find out how many back links each of these sites have pointing back to their site. This is a key determining factor of getting to the top of the SERPs or search engine results. For convenience you could use a Firefox plug in such as 'SEO Quake' of 'Search Status'.
Create an Excel document and list the competition in the first column from 1 to 10. In the next column list their number of back links using the above technique.
The next step is to check the PR or Page Rank for each competitor site. Again the easiest way to check this is to use either "SEO Quake" or "Search Status". If all of the top 10 competitor sites have a PR greater than 2, then you should consider a different micro niche as this one will be difficult to break into. Selecting a 'high profit, MID Traffic, Low Competition' niche really is the most important element in making money with auto blogs. Follow these 6 steps and you will have an empire of auto blogs created in no time.

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